provide a live and evolving
view of the customer
Enrich customer-facing applications with more granular detail about digital behavior, providing deeper understanding of customers’ intent, within the context of their behaviors.
Share continually-evolving, intelligent consumer profiles across customer-facing applications to trigger insights that lead to more effective customer engagement.
Treat customer privacy in a responsible and transparent way by empowering customers to view their own profiles and manage their own consent settings for sharing data.
Rapidly build, adapt, and evolve your apps using microservices built on YaaS, which engages an ecosystem of 3000+ developers.
- Highly-flexible and extensible customer profile graph optimized to store profile data, and relationships among data
- Support of anonymous and known profiles
- Native matching capabilities across sessions
- Pre-built integrations into SAP Hybris Commerce Suite and SAP Hybris Marketing Cloud
- Clickstream processing and real time analysis
- Commerce-related customer insights like product affinity, category affinity, click behavior
- Encryption services to ensure that data is transferred, processed and stored in a secure, encrypted format
- Profile transparency, optionally allowing you to display the customer profile to the end customer, providing a new level of transparency
- Consent management, optionally enabling end customers to manage consent settings themselves